Echezonachi G. Nwonu and Chikelu Ihunanya Ezenwafor-Afuecheta 2025. Exploring Blending in the Morphological Construction of Native Brand Names in Eastern Nigeria. Journal of Contemporary Language Research. 4, 3 (Sep. 2025), 33–46. DOI:https://doi.org/10.58803/jclr.v4i3.139.